(Con't from front page) This may seem counter intuitive, but put a phone number on your search ads. Recent developments in mobile advertising suggest that CTC (click to call) may be the future of mobile search. 61% of mobile searches now result in a phone call, so stick a great big button on your ads. Metrics show sub 1% conversion if we let the consumer complete their journey online & more than 35% conversion if we move them from search to phone.
Another recent growth area of telephone numbers on Adwords is international Freephone numbers that are local to market where the ads are being displayed. Freephone numbers can be added to Google Ad word campaigns located anywhere in the world again with fantastic results.
"Since porting our Freephone number to Creative Telecoms, we have had a greater level of control over our marketing budget, because all of the calls are easily measured, this is due to the comprehensive reporting, also dealing with the customer services is quick, efficient and a pleasure. I would recommend to others."
Churchill Retirement Living
As an Adword advertiser you will be aware of the amount of metrics data that is generated for you via analytics, well now the telecoms element can be analysed with the same detail, giving you full visibility of your campaigns where ever in the world they are. For details of how Creative Telecoms can add extra Pizzazz to your campaigns please email or call 0207 416 6168.